sebastian krogh

In 1926, 66°North was founded with the purpose of providing protective clothing for people facing the North Atlantic elements in their everyday life. The need for such quality protective wear is reflected in the fact that the Icelandic language has around 200 words only for different types of wind.

The campaign "PROOF" seeks to enlighten what 66°NORTH x GORE-TEX is capable of with their incredible line of outdoor clothing.

This format of the campaign is displaying the clothing in an urban environment combating all weather elements. It works as a tie on the knot to the three former formats that individually shows off one element at a time.

Creative Directing: Sebastian Krogh 
Assistant: Oliver van Leenen